I'm sure that you've heard that old saying, "Teach a man to fish and you'll feed him for life"? Well when it comes to business I am here to tell you this is a bad strategy. My businesses have always counted on getting results for people.

We've taught restaurant owners how to bums on seats every day of the week. As trainers and coaches, we've taught people how to increase their sales results instantly, accelerate their learning, increase their confidence, overcome their limiting beliefs and much much more.

But when it comes to clients actually achieving the outcomes they say they want e.g. grow their sales, many won't do what it takes. I'm not pointing fingers because I've been that person too... and I'm sure you have.

But if our revenue as service providers depends on our clients getting results, then we have to find a way to make it (whatever it is) work 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺 𝗼𝗿 𝗱𝗼𝗻𝗲 𝗯𝘆 𝘁𝗵𝗲𝗺.

Despite everything becoming 'easier' in the last 30 years e.g. computers, the internet, home computing, websites, online banking, access to world markets, work from home, offshore workers and now Ai... people will still tell you they're too busy to do more than they're currently doing.

So if you can find a way to give them the fish - actually, put it on a plate and cut it up for them - and even feed it to them... 𝘁𝗵𝗲𝗻 𝘆𝗼𝘂'𝘃𝗲 𝗴𝗼𝘁 𝗮 𝘄𝗶𝗻𝗻𝗲𝗿 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗵𝗮𝗻𝗱𝘀.

Just don't try to tell them how to fish.

Howard

As well as business and marketing I coach and mentor many people re their personal and professional lives. If you want to explore your personal development or an issue that's keeping you stuck, I'd be very happy to have a chat with you, to do so contact me here