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New Shiny Object Syndrome

October 07, 20251 min read

Is it just me and my clients or is it really tempting to jettison what works because it's a bit boring?

New Shiny Object Syndrome

If there was a machine that doubled your money every time you used it, how long would you keep feeding dollars in before you go bored? Never right?Same question about a marketing strategy that returned you over $20,000 in net profit every time you spend $1,500?Same answer right - I’d never stop using it!

You might be surprised, we have a strategy that did just this - returned over $20,000 for $1,500 invested, month on month… and yet our clients got bored of it!It involved asking their customers for data then inputting that data into a spreadsheet.When their clients came in to redeem the offer, it required collecting a card or checking an email from them and then entering sales results at the end of the night.That’s it!

These are the actual sales stats taken from the clients dashboard...

Actual results

One by one our clients stopped using it because they wanted to use Facebook, Instagram, TikTok and Influencers. I know for a fact that they didn’t make the same money from those mediums.. but it was the new shiny object and easier.

So my question to you is this have you given up on strategies that work because theirs a new shiny object in your life?

As well as business and marketing I coach and mentor many people re their personal and professional lives. If you want to explore your personal development or an issue that's keeping you stuck, I'd be very happy to have a chat with you, to do so contact me here

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Howard Tinker

Author, coach, therapist and mentor.

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